It may sound like a random mix of locales, but the minds behind the fast-growing brand have a method to the madness. Recommendations for content direction was provided so that the client could develop engaging content for social use.Since launching its first hot chicken food truck at the corner of Chimney Rock and Westheimer in 2021, Clutch City Cluckers has gone on to roll its spicy fare to streets in the Medical Center, Katy and San Antonio, and even added a brick and mortar location in Amman, Jordan. Upon developing a social media marketing strategy, Embark Marketing encouraged Clutch City Cluckers to develop high quality photography & videography content so that the agency could implement a cohesive & engaging strategy with the content. Kalini, co-owner of several Abu Omar Halal locations, was preparing for the Grand Opening of Clutch City Cluckers, and looked to Embark Marketing to generate buzz and brand awareness in the Houston area.Įmbark Marketing recommended an aggressive social media & public relations campaign to get the job done right! Social Media Marketing Campaign

It is here that Kilani began to shape his vision and career in the food industry and the idea for Clutch City Cluckers was born.Ĭlutch City Cluckers connected with Embark Marketing through Embark’s existing relationship with Abu Omar Halal of which the agency provides full service marketing for their 20+ food trucks & storefronts across the United States. While attending school as a full time student, Kilani also worked at Abu Omar Halal, Houston’s first Halal Food Truck. Owner Ahmad Kilani, a native of Irbid, Jordan, immigrated to the United States in 2015 to continue his education and obtain a masters degree. Clutch City Cluckers, located near the Galleria Mall in Houston, was looking to rustle some feathers in the chicken sandwich arena with their new food truck serving up that Nashville Hot Chicken.

Clutch city cluckers food truck